Production designer & Art director.
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FLOYD

Floyd | Elevating Every Journey Big Or Small

I had the pleasure of working with the now know creative duo Cant See. They gave me great direction but also creative freedom on building this mini world inside the floyd suitcase. The most fun was obviously building the mini floyd suitcase from balsa. This little film just won at the Shiny Awards. More floyd worlds to come !

A retired bodybuilder reconnects with his passion for feeling big.
We tried to capture the spirit of Floyd by blending humour, charm, and to attempt to give modern travel its mojo back, which is Floyd’s motto.
Inspired by Venice Beach bodybuilder culture, we set out to create a UK version…in Hastings, East Sussex.
Larry, our 62-year-old former bodybuilder turned miniature model maker shows us what’s inside his Floyd suitcase in a mockumentary style. Dan the actor who plays Larry, is actually a champion body builder so we played on actual realities.
—it’s a celebration of life’s unexpected journeys, with Floyd as the perfect companion for every step.

 Credits

Directed By: Jasper Cable-Alexander @jaspercablealexander

Creative Producer: Ash Horne @ashleynhorney

Director of Photography: Vini Curtis @vini.curtis

Larry: Dan Avasilcai @dan_avasilcai
Waiter: Ash Horne

Written by: Jasper Cable-Alexander

Production Company/Creative Studio: Cantsee @cantsee.world

Art Director: Aimee Meek @aimee.meek
Art Assistant: Anita Gohil @miss_fanheather
Assistant Model Builder: Bibi Baker @bibibaker

1st Assistant Camera: Eve Carreño, @umpaqueen
2nd Assistant Camera: Sanjana Bedade, @sanjanaabedade

Gaffer: Jorge Higgins, @jorge_higgins
Spark: Chay Mcgill, @chaymcgill

Sound OP: Tomo Davies @daviestomo

Tan: @whitefeathertanning

Location: Royal Victoria Hotel
Location Scout: Simon Martin @simonmartin.uk

Camera Kit Rental: Shoot Blue @shootblue
Lighting Kit Rental: SHL @shl.london

Edit: Marschall Street Editors @mse.tv
Editor: Rebecca Spaven @beccaspavenedit
Post Producer: Faye Butler @fayeb0t

Colourist: Sharon Chung @ikohchung

Sound: GCRS
Sound Designer: Tom Keats @tttkeats
Post Producer: Katie Miles

Lab: Cinelab
Shot on Arriflex sr3 16mm @kodak_shootfilm

Music Composition - Theo Elwell @theo.hugo

Big love to the incredible Floyd team,
Lorenz, Bernd & Luka

Special Thanks
Royal Victoria Hotel, MSE, Musa, Stan Elliott, Clare & Simon Martin & mum