I had the pleasure of working with the now know creative duo Cant See. They gave me great direction but also creative freedom on building this mini world inside the floyd suitcase. The most fun and immersive part of this job was making the mini floyd suitcase (in balsa), in the mind of retired body builder.
This film just won at the Shiny Awards, i’m ecstatic to watch more floyd worlds to come to life !
A retired bodybuilder reconnects with his passion for feeling big.We tried to capture the spirit of Floyd by blending humour, charm, and to attempt to give modern travel its mojo back, which is Floyd’s motto.Inspired by Venice Beach bodybuilder culture, we set out to create a UK version…in Hastings, East Sussex.
Larry, our 62-year-old former bodybuilder turned miniature model maker shows us what’s inside his Floyd suitcase in a mockumentary style. Dan the actor who plays Larry, is actually a champion body builder so we played on actual realities.—it’s a celebration of life’s unexpected journeys, with Floyd as the perfect companion for every step.